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How You Can Drive Revenue and Profit Growth with Innovation
Crown
April 2008
On Sale: April 8, 2008
352 pages
ISBN: 0307381730
EAN: 9780307381736
Hardcover
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Non-Fiction
How you can increase and sustain organic revenue and
profit growth . . . whether you’re running an entire company
or in your first management job.
Over the past seven
years, Procter & Gamble has tripled profits;
significantly improved organic revenue growth, cash flow,
and operating margins; and averaged earnings per share
growth of 12 percent. How? A. G. Lafley and his leadership
team have integrated innovation into everything P&G does
and created new customers and new markets.
Through
eye-opening stories A. G. Lafley and Ram Charan show how
P&G and companies such as Honeywell, Nokia, LEGO, GE,
HP, and DuPont have become game-changers. Their inspiring
lessons can help you learn how to:
• Make consumers
and customers the boss, not the CEO or the management
team
• Innovate to grow a mature business
• Develop
higher growth, higher margin businesses
• Create new
customers and new markets
• Revitalize a business
model
• Reach outside your own business and tap into the
abundant brainpower and creativity of the world
•
Integrate innovation into the mainstream of your managerial
decision making
• Manage risk
• Become a leader of
innovation
We live in a world of unprecedented
change, increasing global competitiveness, and the very real
threat of commoditization. Innovation in this world is the
best way to win—arguably the only way to really win.
Innovation is not a separate, discrete activity but the job
of everyone in a leadership position and the integral,
central driving force for any business that wants to grow
organically and succeed on a sustained basis.
This is
a game-changing book that helps you redefine your leadership
and improve your management game.
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