Purchase
How Dedicated Employees Create Loyal Customers and Large ProfitsPeople matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer
Wharton School Publishing
December 2007
On Sale: November 30, 2007
288 pages
ISBN: 0132343347
EAN: 9780132343343
Hardcover
Add to Wish List
Non-Fiction
People matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many failβwhile others focused on doing the right thing remain profitable and growth oriented for decades. James F. Parker shows why "doing the right thing" isn't just naΓ―ve "feel-goodism:" it's the most powerful rule for business success. Parker's stories won't just convince you: They'll move you. NaΓ―ve? No way. In this book, Southwest Airlines' former CEO proves why doing what's right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed...and Southwest's market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from Southwest's culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it's really not that hard to "Do The Right Thing!"
| 
© 2003-2026