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Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
Times Books
January 2008
On Sale: December 26, 2007
336 pages
ISBN: 0805078320
EAN: 9780805078329
Hardcover
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Non-Fiction
Bestselling author Michael Shermer explains how evolution
shaped the modern economy-and why people are so irrational
about money How did we make the leap from ancient
hunter-gatherers to modern consumers and traders? Why do
people get so emotional and irrational about bottom-line
financial and business decisions? Is the capitalist
marketplace a sort of Darwinian organism, evolved through
natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist
Michael Shermer uncovers the evolutionary roots of our
economic behavior. Drawing on the new field of
neuroeconomics, Shermer investigates what brain scans reveal
about bargaining, snap purchases, and establishing trust in
business. He scrutinizes experiments in behavioral economics
to understand why people hang on to losing stocks, why
negotiations disintegrate into tit-for-tat disputes, and why
money does not make us happy. He brings together astonishing
findings from psychology, biology, and other sciences to
describe how our tribal ancestry makes us suckers for
brands, why researchers believe cooperation unleashes
biochemicals similar to those released during sex, why free
trade promises to build alliances between nations, and how
even capuchin monkeys get indignant if they don't get a fair
reward for their work.
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