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THE POLITICAL BRAIN
By: Drew Westen
The Role of Emotion in Deciding the Fate of the Nation
PublicAffairs
July 2007
On Sale: June 25, 2007
384 pages
ISBN: 1586484257
EAN: 9781586484255
Hardcover
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Non-Fiction Political
This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds. Drew Westen, a Professor of Psychology at Emory University, is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information. For two decades he has been advancing a theory of the mind that differs substantially from the more "dispassionate" visions held by most cognitive psychologists, political scientists, and economists. In this book he shows, through a bravura tour of American political leaders and how they have appealed to the electorate, that Americans don't vote with their heads but with their hearts, or guts, or neuroses. The Political Brain is a serious and groundbreaking investigation into the role of emotion in deciding the life of the nation. It looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. What's the matter with Kansas? Kansans are overemotional. And here's why...
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