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The Role of Emotion in Deciding the Fate of the Nation
PublicAffairs
July 2007
On Sale: June 25, 2007
384 pages
ISBN: 1586484257
EAN: 9781586484255
Hardcover
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Non-Fiction Political
This groundbreaking investigation by a renowned psychologist
and neuroscientist proves it: We vote with our hearts, not
our minds. Drew Westen, a Professor of Psychology at Emory University,
is the lead investigator on a team of neuroscientists who
have been studying how the brain processes political
information. For two decades he has been advancing a theory
of the mind that differs substantially from the more
"dispassionate" visions held by most cognitive
psychologists, political scientists, and economists. In this
book he shows, through a bravura tour of American political
leaders and how they have appealed to the electorate, that
Americans don't vote with their heads but with their hearts,
or guts, or neuroses. The Political Brain is a serious and groundbreaking
investigation into the role of emotion in deciding the life
of the nation. It looks at data across several Presidential
elections from the 1950s through 2000, examines the evidence
for the role of emotion in driving voting behavior, and
provides a "clinical" view of a number of campaign ads,
debate lines and personal profiles of the candidates who
have sought to win our hearts. What's the matter with
Kansas? Kansans are overemotional. And here's why...
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