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Hey, Whipple, Squeeze This
Luke Sullivan
A Guide to Creating Great Ads
Wiley
April 2003
On Sale: April 4, 2003
288 pages
ISBN: 0471281395
EAN: 9780471281399
Paperback (reprint)
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Non-Fiction
A new, revised edition of the classic bestseller
In this second edition of the irreverent, celebrated book,
master copywriter Luke Sullivan looks at the history of
advertising, from the good, to the bad, to the ugly. Updated
to include the latest campaigns, this edition also features
two extended final chapters, with in-depth prescriptions for
building a career in advertising and a real-world look at
the day-to-day operations of today's ad agencies. Among the
most disparaged campaigns in advertising history, the Mr.
Whipple ads for Charmin toilet paper were also wildly
successful. Sullivan explores the Whipple phenomenon,
examining why bad ads sometimes work, why great ads fail,
and how advertisers can learn to balance creative work with
the mandate to sell products.
Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at
West Wayne, an Atlanta-based agency, and an award-winning
copywriter with over twenty years of experience in the
business at some of the elite agencies in America-Fallon
McElligott and the Martin Agency.
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