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Why Everything You Know About Crisis Management Is Wrong
Portfolio Hardcover
April 2007
On Sale: April 19, 2007
224 pages
ISBN: 1591841542
EAN: 9781591841548
Hardcover
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Self-Help | Non-Fiction
Contrarian, in-your-face advice from two masters of
crisis management
Much of the conventional
wisdom about damage control and crisis PR is self-serving,
self- congratulatory, self-deceiving—and flat out wrong. And
no one knows it better than Eric Dezenhall and John Weber,
who have helped countless companies, politicians, and
celebrities get out of various kinds of trouble. If
you’re facing a lawsuit, a sex scandal, a defective product,
or allegations of insider trading, other PR experts will
tell you to stay positive, get your message out, and
everything will be just fine. But happy talk doesn’t help
much during a real crisis, and it’s easy to lose sight of
your real priorities. In a trial, for instance, you might
want the whole world to think you’re a wonderful person, but
all that matters is whether twelve jurors think you’re
guilty. Dezenhall and Weber are especially dismayed
by flacks who compare every problem to the famous
Tylenol/cyanide episode of 1982—supposedly proof that making
nice, admitting fault, and taking immediate corrective
action is all you need to do. In reality, Tylenol’s
situation was nothing like the typical corporate crisis.
The authors share many powerful lessons,
including:
• the difference between a nuisance, a
problem, and a crisis
• when you can’t get them to like
you, get them not to attack you
• it’s not about facts;
it’s about symbols
• the best case studies are the ones
you’ll never hear about
• good deeds won’t position you
out of the line of fire
Damage Control will
reveal what works, what doesn’t, and how to really survive a
career- threatening situation. It will be the definitive
book on this subject for years to come.
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