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On Top Shelf
Fresh Pick
FURY IN DEATH
📚 New Books This Week 📰 Latest News 🎪 Reader Games

Snowbound secrets, shifter wars, family lies, and epic battles — September delivers it all.

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Some promises cost you the one you love.

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The Temple of Kronos wants her dead. The Stoneslayer wants her destroyed. Neither will have her.

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A poisoned cousin, a five-year-old's life, and a family with too many secrets.

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Betrayal runs in her blood. Justice runs in his. Together, they burn it all down.

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"ANOTHER WINNER!"
From New York Times
Bestselling Cleo Coyle

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Running from her past, she finds a killer, a protector, and her faith.

UNCONVENTIONAL SUCCESS
By: David F. Swensen

A Fundamental Approach to Personal Investment

Free Press
September 2005
On Sale: September 6, 2005
416 pages
ISBN: 0743228383
EAN: 9780743228381
Hardcover
Add to Wish List

Non-Fiction | Self-Help

The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets.

In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges.

Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual-fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations.

In short: Nearly insurmountable hurdles confront ordinary investors.

Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual-fund managers, investors create the preconditions for investment success.

Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future.

Media Buzz

Day To Day - September 27, 2007
Marketplace - PRI - September 27, 2007
All Things Considered - October 5, 2006

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