Purchase
Outrageous PR Stunts That Work--And Why Your Company Needs Them
Wiley
December 2006
On Sale: December 5, 2006
224 pages
ISBN: 047004392X
EAN: 9780470043929
Hardcover
Add to Wish List
Non-Fiction
Fresh new publicity strategies from a maverick PR genius Even people who don’t know Peter Shankman’s name probably
know his work. A PR consultant to such companies as Snapple,
Discovery Channel, and Napster, Shankman knows how to get
businesses and their products noticed. In today’s highly
competitive advertising market, where consumers are
bombarded with messages all day, it’s difficult for products
and companies to grab the attention of consumers. Can We Do
That? shows readers how to develop PR campaigns that force
people to pay attention. In it, Shankman shares some of the
outrageous and outrageously successful media events he has
created for clients and how well they worked (or didn’t).
For innovative companies looking for equally innovative ways
to get their message out, Can We Do That? is the ultimate
resource. Peter Shankman (New York, NY) is CEO of The Geek Factory,
Inc., a marketing and PR strategy firm located in New York
City. He has been profiled or quoted in the New York Times,
the Wall Street Journal, and Fortune, among other prominent
media outlets.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
| 
© 2003-2025 off-the-edge.net
all rights reserved Privacy Policy