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Also by Peter Shankman:

Can We Do That?!, December 2006
Hardcover

CAN WE DO THAT?!
By: Peter Shankman

Outrageous PR Stunts That Work--And Why Your Company Needs Them

Wiley
December 2006
On Sale: December 5, 2006
224 pages
ISBN: 047004392X
EAN: 9780470043929
Hardcover
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Non-Fiction

Fresh new publicity strategies from a maverick PR genius

Even people who don’t know Peter Shankman’s name probably know his work. A PR consultant to such companies as Snapple, Discovery Channel, and Napster, Shankman knows how to get businesses and their products noticed. In today’s highly competitive advertising market, where consumers are bombarded with messages all day, it’s difficult for products and companies to grab the attention of consumers. Can We Do That? shows readers how to develop PR campaigns that force people to pay attention. In it, Shankman shares some of the outrageous and outrageously successful media events he has created for clients and how well they worked (or didn’t). For innovative companies looking for equally innovative ways to get their message out, Can We Do That? is the ultimate resource.

Peter Shankman (New York, NY) is CEO of The Geek Factory, Inc., a marketing and PR strategy firm located in New York City. He has been profiled or quoted in the New York Times, the Wall Street Journal, and Fortune, among other prominent media outlets.

Media Buzz

The O'Reilly Factor - June 20, 2007
The O'Reilly Factor - November 20, 2006
The O'Reilly Factor - November 13, 2006
The O'Reilly Factor - September 28, 2006