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THE END OF MARKETING
By: Carlos Gil
Humanizing Your Brand in the Age of Social Media
1001 Dark Nights Press
November 2021
On Sale: October 26, 2021
288 pages
ISBN: 1398601349
EAN: 9781398601345
Kindle: B09B2STKZC
Paperback / e-Book
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Inspirational
The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.
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