Scott Pinsker

Author Scott Pinsker is a celebrity publicist whose analysis of marketing trends and political brand-building strategies has been featured on FOXNews.com, the Washington Times and Breitbart. As the author tells it: “The Second Coming: A Love Story was the byproduct of a bizarre thought-experiment: If the Devil was a real-life entity – and if the Devil’s primary objective was to win new followers – then what would be his best marketing strategy? During my career, I’ve worked with billionaires, athletes, singers and celebs-in-peril. I was responsible for safeguarding reputations, crisis management and media relations. But more than anything, I’ve cultivated a special talent for rehabilitating brands and activating new target-audiences, and it’s served me well. But what if Satan was my client? What if I was literally the Devil’s advocate? What would be Satan’s smartest strategy for winning new followers? After toying with this idea, it soon became clear: All those horror movies had it wrong! The Devil wouldn’t woo us with something as obvious as horns and a pitchfork… simply because it would be bad marketing. Instead, a creature as old and wise as Satan would recognize that very few people will deliberately do evil in the name of evil – but billions will gladly do evil in the name of good. And then, he’d strategize accordingly. So what would be Satan’s best marketing strategy? Why, it would be to pretend to be a savior.