Subtitled The Secret Restaurant Formula this takes us
inside the world of the restaurateur and shows us some of
the secrets - not of cookery, but of success. How do you
spread the word to potential customers? WHISPER MARKETING
is what 'Bo' Bryant suggests.
Be willing to try, even if trying means failing, is
Bryant's first advice. You can learn from failure and
start
again. Your mindset will determine how hard you try, how
many ways you come up with to try, and whether you budget
for marketing. There are plenty of different paths to
successful marketing but you need to find the one that
works for your individual business. For example, we learn
that Walt Disney was fired from a newspaper for having no
creativity. You must learn who you are, brand yourself and
be what you are marketing.
The principle of a restaurant is used to help us
understand
the business owner; we need to identify a customer, find
what they like on our menu and what music they prefer. The
owner should specialise in making their own favourite food
and make it really well. The right customer for that food
will enjoy it too. Your marketing should make the food and
atmosphere stand out from the crowd, maybe with local
craft
beers, prime local steak or fun ethnic atmosphere. You
should market to people near you.
Some theories will be familiar to authors, like the
Elevator Pitch. This is where you have to describe the
concept of your book to someone during the time of an
elevator ride. A tagline or slogan is another one - a few
words which make you remember the brand. Bryant also
points up segment marketing, which is when your lunchtime
sales are poor compared to dinner, so you concentrate on
marketing the lunch menu. He advises reviewing the website
of the business, to see if the menu, hours, and location
are all easy to see. Advice is given on new advertising
areas like Groupon, discount cards, internet mailing lists
and digital billboards. You may not need to use all of it,
but some methods will certainly suit you - and your pocket
- better than others. He also covers industry events, for
networking and grabbing ideas. Once your basic business is
running, how can you expand? Deliveries?
I find occasional strong language, and what comes across
as
a brusque manner. Ronald 'Bo' Bryant would probably be a
big-hearted, cheerful person with little time to waste and
an insistence on keeping on trying, if I met him. If you
want modern marketing principles set down in basic terms
which you can adapt to your business, WHISPER MARKETING,
which means word of mouth from satisfied customers, is a
good place to start.
Learn the SECRET Restaurant Marketing tactics used by the
most successful concepts in the business. This book will
take you on a journey of over 100 unique marketing ideas.
Learn what the edgy new concepts from LA to NYC are doing
to
make themselves stand out. Learn how easy it is to create
a
predictable revenue stream form multiple channels of
marketing ranging from Social Media to Password marketing
strategies. Plus, learn the proven systems Ron Bryant has
applied in over 100 restaurants (including his own) form
Colorado to Costa Rica and all along the coast.
Learn how to implement a foolproof system of measuring and
benchmarking. How to use marketing calendars and budget
worksheets and more importantly, learn how to get everyone
in your market talking about YOU! Get the inside track to
the marketing mindset of the newest trendy concepts and
how
to apply those same rules to your marketing campaigns.
BEST
OF ALL... majority of the ideas in this book are low cost
or
no cost strategies. Made for the operator on a budget form
a
guy who has walked many miles in your shoes. Dig in, hold
on
and make your restaurant the concept you have always
dreamed
of. Best of all, Ron is offering a 100% money back
guarantee!
BONUS: Read through the entire book and if you love it,
get
free access to Ron Bryant and his latest and greatest
marketing strategies via email.
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