USA Network Teams with Wattpad for 'Dig' Prequel

It has not even aired yet, but USA Network is betting big on their new original drama, "Dig," to be a huge success. The series is produced by "Homeland" creator Gideon Raff and "Heroes" producer Tim Kring, and stars Jason Isaacs ("Harry Potter" series) and Anne Heche ("Men in Trees").

About "Dig"

DIG centers around FBI agent Peter Connelly (Isaacs) who, while investigating a murder, uncovers a conspiracy 2,000 years in-the-making. The six-part series is currently filming in Albuquerque, New Mexico and will air later this fall on USA Network.

Wattpad is a site for writers to share stories, either professionally or amateur, with a community of over 30 million readers. “Wattpad represents a new frontier in immersive storytelling that enables us to engage its massive audience in the mythology and characters of 'Dig' well in advance of the fall premiere," said Alexandra Shapiro Executive Vice President, Marketing and Digital, USA Network. "This global platform will help expand our narrative canvas, creating an early and engaged fan base and driving readers to 'dig deeper.'”

“Wattpad stories unfold chapter-by-chapter, just like TV episodes, to create an addictive entertainment experience. It’s no surprise that entertainment brands are turning to Wattpad to activate fans and influencers around the world,” said Wattpad’s General Manager Candice Faktor. “As the first television network to take advantage of the serial, social nature of Wattpad, USA is a true innovator, with a unique opportunity to promote the 'Dig' series to more than 30 million people.”

"DIG: The Official Prequel" on Wattpad follows Peter as he arrives in Jerusalem to solve a multi-million dollar cyber-heist and will take readers right up to the first episode airing on USA. This partnership between USA Network and Wattpad is the first of its kind for the online community, and if successful offers an opportunity for future crowd-sourced storytelling to accompany popular TV shows.

About "DIG: The Official Prequel"

Inspired by the compelling mystery behind DIG and geared to the more than 30 million avid readers and writers using Wattpad, the 12-part serialized prequel is written by the DIG writers and can be accessed via the Wattpad app, and on Wattpad.com. Each week, a new chapter from the backstory will be released and exclusive DIG teasers will be shared with the Wattpad community. Fans will be encouraged to follow the DIG profile on Wattpad, comment on each installment and share content on their social networks for a chance to win a trip to the DIG premiere party in New York City.