Back Bay Books
On Sale: April 3, 2018
Featuring: Mack McAllister; Katya Pasternack; Sabrina Choe Blum
Paperback / e-Book (reprint)
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Humor | Literature and Fiction Literary
Mack McAllister has a $600 million dollar idea. His
mindfulness app, TakeOff, is already the hottest thing in
tech and he's about to launch a new and improved version
that promises to bring investors running and may turn his
brainchild into a $1 billion dollar business--in startup
parlance, an elusive unicorn.
Katya Pasternack is hungry for a scoop that will drive
traffic. An ambitious young journalist at a gossipy tech
blog, Katya knows that she needs more than another PR
friendly puff piece to make her the go-to byline for
Sabrina Choe Blum just wants to stay afloat. The exhausted
mother of two and failed creative writer is trying to escape
from her credit card debt and an inattentive husband-who
also happens to be Katya's boss-as she rejoins a work force
that has gotten younger, hipper, and much more computer
literate since she's been away.
Before the ink on Mack's latest round of funding is dry, an
errant text message hints that he may be working a bit too
closely for comfort with a young social media manager in his
office. When Mack's bad behavior collides with Katya's
search for a salacious post, Sabrina gets caught in the
middle as TakeOff goes viral for all the wrong reasons. As
the fallout from Mack's scandal engulfs the lower Manhattan
office building where all three work, it's up to Katya and
Sabrina to write the story the men in their lives would
prefer remain untold.
An assured, observant debut from the veteran online
journalist Doree Shafrir, Startup is a sharp, hugely
entertaining story of youth, ambition, love, money and
technology's inability to hack human nature.
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