The Surprising Formula for Losing Weight and Keeping It Off
On Sale: January 2, 2018
Hardcover / e-Book
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Combining the authors’ personal weight-loss stories with
their passion for economics, this bold new behavioral
approach to dieting recommends micro habits and meta-rules
that will enable dieters to control their impulses to
overeat, approach food in a healthier way, and lose weight
once and for all.
Chris Payne and Rob Barnett are two formerly obese
economists who met while working at Bloomberg. They faced
the same obstacles to healthy living that so many others
face today: long hours, endless stress, constant eating out,
and snacking out of boredom. When they finally decided to do
something about it, they lost weight by applying what they
know best—economics—to their waistlines.
The Economists’ Diet outlines a straightforward, sustainable
path for changing your eating habits. By combining economic
principles, real-world data, and their own personal
experiences, this guide teaches you how to control your
impulses to overeat and learn how to approach food in a
healthier way. Payne and Barnett provide simple solutions
that you can use to achieve lasting results, without extreme
dieting or giving up your favorite foods.
By applying economic concepts, such as supply and demand,
budgeting, and abundance, The Economists’ Diet is a unique
and effective way to lose weight—and successfully keep it off.
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