The Rise of Addictive Technology and the Business of Keeping Us Hooked
On Sale: March 7, 2017
Hardcover / e-Book
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Welcome to the age of behavioral addiction—an age in which
half of the American population is addicted to at least one
behavior. We obsess over our emails, Instagram likes, and
Facebook feeds; we binge on TV episodes and YouTube videos;
we work longer hours each year; and we spend an average of
three hours each day using our smartphones. Half of us would
rather suffer a broken bone than a broken phone, and
Millennial kids spend so much time in front of screens that
they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of
psychology and marketing at NYU, tracks the rise of
behavioral addiction, and explains why so many of today's
products are irresistible. Though these miraculous products
melt the miles that separate people across the globe, their
extraordinary and sometimes damaging magnetism is no
accident. The companies that design these products tweak
them over time until they become almost impossible to
By reverse engineering behavioral
addiction, Alter explains how we can harness addictive
products for the good—to improve how we communicate with
each other, spend and save our money, and set boundaries
between work and play—and how we can mitigate their most
damaging effects on our well-being, and the health and
happiness of our children.
Adam Alter's previous
book, Drunk Tank Pink And Other Unexpected Forces that
Shape How We Think, Feel, and Behave is available in
paperback from Penguin.
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