March 27th, 2017
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On Top Shelf
Kathy LyonsKathy Lyons
Fresh Fiction
Fresh Pick
Todays_Pick
THE DARKNESS OF EVIL

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Great March books to "roar" about!

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A bachelor, his left hand now sports a gold wedding ring.


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Could finding love be his greatest scandal of all?


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True love is even better the second time around.


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The renegade cowboy returns


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Do they have the recipe for true love?


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sweeping WWII thriller set at an English country house, described by Lee Child as "like binge watching a great British drama on Masterpiece Theater.


Irresistible
Adam Alter

The Rise of Addictive Technology and the Business of Keeping Us Hooked

Penguin
March 2017
On Sale: March 7, 2017
ISBN: 1594206643
EAN: 9781594206641
Kindle: B01HNJIK70
Hardcover / e-Book
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Non-Fiction

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
 
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

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News at 4: Wednesday Reads  - March 8, 2017

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