How to Create Your Dream Career Over 50
On Sale: February 7, 2017
Hardcover / e-Book
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Faced with low retirement savings, extended longevity and
rampant ageism, the baby boomer generation (born 1946-1964)
is in the throes of a career and financial crisis.
With less than 25% of the generation financially prepared to
retire, the majority (between 60 70 million Americans) are
going to need to keep working for as long as possible. But
how can they find jobs or start businesses in a marketplace
that appears unwilling to appreciate them for their
experience and wisdom?
Career coach John Tarnoff is convinced that the future is
promising for boomers IF they are willing to engage with the
new economy in a new way. In BOOMER REINVENTION: How to
Create Your Dream Career Over 50 Tarnoff lays out a proven
methodology of 5 key steps and 23 actionable strategies to
give boomers the resources and confidence they need to pivot
to a sustainable second act, encore career one that can be
not only financially successful, but personally fulfilling
In BOOMER REINVENTION, Tarnoff, a non-traditional career
reinvention coach, psychologist, and former Hollywood
executive, provides a comprehensive, flexible, step-by-step
guide for anyone over 50 to create their second act career.
Fired 39% over the course of his 40-year career, Tarnoff
shares the secrets to turning his own setbacks into
successes, and interviews seven other boomers who reinvented
their own careers.
Overcoming significant obstacles in the process, they
utilized and benefited from the same methodologies Tarnoff
has outlined and shared in this book. He stresses that
career reinvention does not necessarily need to be a radical
plunge into the unknown. It may, in fact, entail
re-committing to and reinvigorating a current job or
existing business from a new perspective.
What makes Tarnoff s method so effective are his positive,
yet contrarian viewpoints, for instance:
Don't try to figure out what job or business you can fit
into out there in a sea of job postings. Instead, figure out
what job or business is already inside you,
Network your way to the decision makers who will embrace
your skills and talents, and make that heartfelt vision a
In order to create a new future, you must reconcile your
past. You must first deal with all the old baggage and
self-limitations that are likely standing in your way.
Embrace your age, don t hide it. Be proud of who you are
and what you can do, and leverage the wisdom and experience
Stop feeling that having been fired or downsized is
shameful. At this point, it's time to be grateful for the
lessons those experiences taught you.
For those who both want and need to keep working beyond
traditional retirement, Tarnoff s practical strategies offer
a flexible DIY solution for late career professionals at any
stage of their career reinvention process, including:
Your resume won t get you hired. 85% of jobs are filled
Use social media to build relationships and an active
Don t feel daunted by tech: Boomers invented the digital
revolution (Bill Gates, Steve Jobs, etc.) Embrace it!
Nail your interviews by thinking like a consultant, not
an employee. Turn the interview process to your advantage
and be a problem solver before you even get the offer.
BOOMER REINVENTION is an indispensable guide to claiming the
second act, encore career that is every boomer s
opportunity. Now is the time to claim it!
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