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Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
SAGE Publications
September 2003
312 pages ISBN: 0761925163 Trade Size (reprint)
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Non-Fiction | Non-Fiction Political
Racial and ethnic inclusiveness has grown to be more
important in the United States as its society has become
increasingly diverse. Racism, Sexism, and the Media: The
Rise of Class Communication in Multicultural America, Third
Edition examines how people of color fit into the fabric of
America and how the media tell them and others how they fit.
Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao
perceive the rise of class communication as a result of the
convergence of new media technologies and continued
demographic segmentation of audiences as people of color
grow as targets of and markets for the media. The Third Edition of Racism, Sexism, and the Media
includes updated content on topics covered in the previous
editions, such as film, television, radio, print media,
advertising, and public relations. This edition incorporates
new material on women of color, including an integrated
assessment of their media experiences. The authors have
arranged the chapters to facilitate a logical approach to
the subject, providing readers more access to understanding
how the media represent minorities. Features and Benefits of the Third Edition:
* New co-author Lena M. Chao provides insight into the
media experiences of women of color, as well as those of
people from Asian and Pacific Island cultures.
* The most current information in the rapidly evolving
area of minorities and the media, including portrayals of
minorities in the media and strategies for coping with a
diverse and often insensitive media landscape.
* An extensive, thoughtful and thought-provoking art
program brings concepts to life with examples from multiple
decades and diverse media such as posters, political
cartoons, advertisements, food labels, newspapers,
television, and film.
* A 21st century vision of the future of minorities and
mass communication, including the growth of racial
diversity, technological advances in communication media,
and targeting of audience segments by the media.
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