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A Memoir by the Creator of Nike
Scribner
May 2016
On Sale: April 26, 2016
400 pages ISBN: 1501135910 EAN: 9781501135910 Kindle: B0176M1A44 Hardcover / e-Book
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Non-Fiction Memoir
In this candid and riveting memoir, for the first time ever,
Nike founder and board chairman Phil Knight shares the
inside story of the company’s early days as an intrepid
start-up and its evolution into one of the world’s most
iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight
borrowed fifty dollars from his father and launched a
company with one simple mission: import high-quality,
low-cost running shoes from Japan. Selling the shoes from
the trunk of his Plymouth Valiant, Knight grossed eight
thousand dollars that first year, 1963. Today, Nike’s annual
sales top $30 billion. In this age of start-ups, Knight’s
Nike is the gold standard, and its swoosh is more than a
logo. A symbol of grace and greatness, it’s one of the few
icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a
mystery. Now, in a memoir that’s surprising, humble,
unfiltered, funny, and beautifully crafted, he tells his
story at last. It all begins with a classic crossroads
moment. Twenty-four years old, backpacking through Asia and
Europe and Africa, wrestling with life’s Great Questions,
Knight decides the unconventional path is the only one for
him. Rather than work for a big corporation, he will create
something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered
along the way, the crushing setbacks, the ruthless
competitors, the countless doubters and haters and hostile
bankers—as well as his many thrilling triumphs and narrow
escapes. Above all, he recalls the foundational
relationships that formed the heart and soul of Nike, with
his former track coach, the irascible and charismatic Bill
Bowerman, and with his first employees, a ragtag group of
misfits and savants who quickly became a band of
swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision
and a shared belief in the redemptive, transformative power
of sports, they created a brand, and a culture, that changed
everything.
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