February 23rd, 2018
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Hearts and Love, great reads in February

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THE DELANEYS OF SANDPIPER BEACH: A family business with room to grow.


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So many frogs. So few princes.


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Eloisa loves a Cinderella twist in her stories, and three short stories with this theme are digitally publishing in one volume!


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Marie Bostwick weaves together the unforgettable story of four very different women whose paths cross, changing their lives foreverů


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When someone attempts to assassinate a Saudi Prince on U.S. soil, FBI Agent Kord Davidson and CIA Operative Monica Alden head up a task force to keep the Prince safe and find those responsible to avoid an international incident that could have devastating consequences.


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Working late has its rewards


When Digital Becomes Human
Steven Van Belleghem

UNKNOWN
May 2015
On Sale: April 28, 2015
208 pages
ISBN: 0749473231
EAN: 9780749473235
Kindle: B00VIMHX4K
Hardcover / e-Book
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Non-Fiction Political | Non-Fiction

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital- first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

Comments

1 comment posted.

Re: When Digital Becomes Human

Thank you Steven, communication is good!
(Clare O'Beara 5:50am August 12, 2015)

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