Business Leadership at ESPN, from the Mailroom to the Boardroom
Grand Central Publishing
On Sale: May 5, 2015
Hardcover / e-Book
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ESPN's rise is one of the most remarkable stories about
business and sports in our time, and nobody can tell it
better than George Bodenheimer.
It may be hard to believe, but not long ago, getting sports
updates was difficult and frustrating. ESPN changed everything.
George Bodenheimer knows. Initially hired to work in the
mailroom, one of Bodenheimer's first jobs was to pick up
sportscaster Dick Vitale at the Hartford airport and drive
him to ESPN's main campus--a couple of trailers in a dirt
parking lot. But as ESPN grew, so did George's status in the
company. In fact, Bodenheimer played a major part in making
ESPN a daily presence not just here, but all over the world.
In this business leadership memoir--written with bestselling
author Donald T. Phillips--Bodenheimer lays out ESPN's
meteoric rise. This is a book for business readers and
sports fans alike.
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