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No Frills : The Truth Behind the Low Cost Revolution in the Skies
Simon Calder
Virgin Publishing
November 2003
336 pages ISBN: 0753507706 Paperback
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Non-Fiction
Recent unforeseen terrorist events have left the US - and
global - airline industry in crisis. But the industry was
already in the midst of a revolution. Spearheaded by the
Southwest airlines, low cost, fast turnaround airlines,
flying from local airports, had begun to provide dramatic
competition to the bigger, more established industry
names. More than a business book, much more than a travel
book, this is the compelling -- and supremely topical -
David and Goliath story of a modern business phenomenon
and the dynamic men and women behind it. No Frills
documents unparalleled events in the history of aviation
travel as they unfold. How Southwest Airlines inspired UK
budget airlines such as EasyJet and Ryanair
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