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The Evolution of a Reckless Upstart into a Visionary Leader
Crown
April 2015
On Sale: March 24, 2015
Featuring: Steve Jobs
465 pages
ISBN: 0385347405
EAN: 9780385347402
Kindle: B00N6PCWY8
Hardcover / e-Book
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Non-Fiction Biography
There have been many books—on a large and small
scale—about Steve Jobs, one of the most famous CEOs in
history. But this book is different from all the others.
Becoming Steve Jobs takes on and
breaks down the existing myth and stereotypes about Steve
Jobs. The conventional, one-dimensional view of Jobs is that
he was half-genius, half-jerk from youth, an irascible and
selfish leader who slighted friends and family alike.
Becoming Steve Jobs answers the central question
about the life and career of the Apple cofounder and CEO:
How did a young man so reckless and arrogant that he was
exiled from the company he founded become the most effective
visionary business leader of our time, ultimately
transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access,
Schlender and Tetzeli tell a different story of a real human
being who wrestled with his failings and learned to maximize
his strengths over time. Their rich, compelling narrative is
filled with stories never told before from the people who
knew Jobs best, and who decided to open up to the authors,
including his family, former inner circle executives, and
top people at Apple, Pixar and Disney, most notably Tim
Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert
Iger and many others. In addition, Brent knew Jobs
personally for 25 years and draws upon his many interviews
with him, on and off the record, in writing the book. He and
Rick humanize the man and explain, rather than simply
describe, his behavior. Along the way, the book provides
rich context about the technology revolution we all have
lived through, and the ways in which Jobs changed our
world.
Schlender and Tetzeli make clear that Jobs's
astounding success at Apple was far more complicated than
simply picking the right products: he became more patient,
he learned to trust his inner circle, and discovered the
importance of growing the company incrementally rather than
only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we
view Jobs, Becoming Steve Jobs shows us how one of
the most colorful and compelling figures of our times was
able to combine his unchanging, relentless passion with a
more mature management style to create one of the most
valuable and beloved companies on the planet.
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