How Sound Transforms the Way We Think, Feel, and Buy
Houghton Mifflin Harcourt
On Sale: October 21, 2014
Hardcover / e-Book
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A surprising look at the hidden power of sound, revealing
how people and brands can use it to inspire and persuade —
From horror movie scores to national anthems to the crunchy
sound of potato chips, sound and music greatly impact how we
feel about our lives and the messages and products we
encounter every day. With the right tools and understanding,
anyone can cut through the meaningless noise competing for
our attention and learn to use sound as a rich storytelling
You don’t need to be a musician or a composer to harness the
power of sound. Joel Beckerman explains how companies,
brands, and individuals can strategically use sound to get
to the core of their mission, influence how they’re
perceived by their audiences, and gain a competitive
advantage. The key to these sonic strategies involves
creating “boom moments” — transcendent instants when sound
connects with a listener’s emotional core.
The Sonic Boom draws surprising insights from real world
examples: the way Disney parks score every second of their
guests’ experience; how Chili’s restaurants uses lessons
from evolutionary psychology to sell tons of sizzling
fajitas, how the sound of a special edition Mustang’s engine
is designed to make drivers feel like action-movie heroes.
Sure to appeal to fans of Made to Stick and This Is Your
Brain on Music, The Sonic Boom offers readers a powerful new
vocabulary for sharing impactful messages with sound.
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