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Fizz, October 2014
Hardcover / e-Book
McGraw-Hill
October 2014
On Sale: October 7, 2014
ISBN: 0071835741 EAN: 9780071835749 Kindle: B00O2A7I6I Hardcover / e-Book
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Non-Fiction
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM
CAMPAIGN "Word of mouth marketing has always existed. We've just
found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is
the oldest form of marketing. It's also the most effective.
Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this
groundbreaking guide, Ted Wright, WOMM pioneer and founder
of the marketing firm Fizz, reveals everything you need to
know to create, drive, measure, and leverage word of mouth
for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word
of mouth impact
Build a reliable communications network to deliver your
message
Harness the incredible power of Big Data for
profit-generating WOMM campaigns
Find, engage, and train influencers to promote your brand
Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same
methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for
Chocolate Milk. You'll read how he orchestrated the
turnaround growth of the BISSELL sweeper. Best of all, you'll learn which techniques work for your
needs, and you'll have the tools to begin a WOMM campaign
right away. Today's consumer is too sophisticated to respond in a
meaningful way to intrusive, interruptive, or TV-centric
media models. A dispatch from the front lines of
cutting-edge marketing, Fizz is a one-stop guide to making
your brand the talk of the town. Your company's best friends
are already out there. Use Fizz to find, engage, and
leverage them.
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