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Simon & Schuster
January 2015
On Sale: January 20, 2015
ISBN: 1476773491
EAN: 9781476773490
Kindle: B00LD1OP0Q
Hardcover / e-Book
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Non-Fiction History
The global competition to dominate the world’s largest
manufacturing industry—the $3 trillion automotive sector—has
set off a high stakes race for money, power, and the car of
tomorrow. And America has a secret weapon. Begun in 1896 by Henry Ford, the Great Race has been a
century-long battle for market share, profit, and
technological dominance in the international automobile
industry. Today that twentieth century behemoth is in the
throes of a final revolution. Its future will include cars
Ford would scarcely recognize. They will drive themselves,
won’t consume oil, and will come in radical new shapes and
sizes. This battle among industrial superpowers has been defined by
audacious upstarts, visionaries, corporate titans,
engineers, politicians, and luck—both good and bad. Today
the hottest action is in the world’s three largest
economies, China, Japan, and America. Team America has a
surprising secret to success: a small group of technology
activists from the State of California. The story of why and
how these men and women were able to shape the future of the
world’s largest manufacturing industry is one of the
century’s greatest, most illuminating, and most unexpected
tales of strategy, markets, and innovation. Driving Innovation is a bare-knuckled fight among nations
for the commanding heights of the global economy. Money,
power, and the planet’s future hang in the balance as
corporations and countries struggle amidst the galloping
pace of change. Tillemann’s breathtaking account explains
just how America bounced back in this global contest and
what it will take to command the industrial future.
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