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Grand Central Publishing
October 2014
On Sale: September 23, 2014
304 pages
ISBN: 1455582344
EAN: 9781455582341
Kindle: B00HUU13Y0
Hardcover / e-Book
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Non-Fiction
Google Executive Chairman and ex-CEO Eric Schmidt and former
SVP of Products Jonathan Rosenberg came to Google over a
decade ago as proven technology executives. At the time, the
company was already well-known for doing things differently,
reflecting the visionary--and frequently
contrarian--principles of founders Larry Page and Sergey
Brin. If Eric and Jonathan were going to succeed, they
realized they would have to relearn everything they thought
they knew about management and business. Today, Google is a global icon that regularly pushes the
boundaries of innovation in a variety of fields. HOW GOOGLE
WORKS is an entertaining, page-turning primer containing
lessons that Eric and Jonathan learned as they helped build
the company. The authors explain how technology has shifted
the balance of power from companies to consumers, and that
the only way to succeed in this ever-changing landscape is
to create superior products and attract a new breed of
multifaceted employees whom Eric and Jonathan dub "smart
creatives." Covering topics including corporate culture, strategy,
talent, decision-making, communication, innovation, and
dealing with disruption, the authors illustrate management
maxims ("Consensus requires dissension," "Exile knaves but
fight for divas," "Think 10X, not 10%") with numerous
insider anecdotes from Google's history, many of which are
shared here for the first time. In an era when everything is speeding up, the best way for
businesses to succeed is to attract smart-creative people
and give them an environment where they can thrive at scale.
HOW GOOGLE WORKS explains how to do just that.
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