January 22nd, 2018
Home | Log in! or Register

On Top Shelf
LUCIFERLUCIFER
Fresh Fiction
Fresh Pick
Todays_Pick
THE ENGLISH WIFE

Reviewer Application

Readers & 'ritas


New Year, New Books to love in January

Slideshow image


Since your web browser does not support JavaScript, here is a non-JavaScript version of the image slideshow:

slideshow image
Someone in London is cooking up murder


slideshow image
How much would you risk to turn your life around?


slideshow image
RT TOP PICK! What if your prime suspects in a hefty art theft are two men you simply can't resist?


slideshow image
In Nashville the music is louder, the dreams are bigger, and love can bring a cowboy to his knees.


slideshow image
A broken promise, a terrifying legacy


Brief
Joseph McCormack

Make a Bigger Impact by Saying Less

Wiley
February 2014
On Sale: January 23, 2014
256 pages
ISBN: 1118704967
EAN: 9781118704967
Kindle: B00F2JFUZE
Hardcover / e-Book
Add to Wish List

Non-Fiction

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Media Buzz

Good Morning America - March 16, 2014

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!

© 2003-2018 off-the-edge.net
all rights reserved

Google+ Google+