Make a Bigger Impact by Saying Less
On Sale: January 23, 2014
Hardcover / e-Book
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Get heard by being clear and concise
way to survive in business today is to be a lean
communicator. Busy executives expect you to respect and
manage their time more effectively than ever. You need to do
the groundwork to make your message tight and to the point.
The average professional receives 304 emails per week and
checks their smartphones 36 times an hour and 38 hours a
week. This inattention has spread to every part of life. The
average attention span has shrunk from 12 seconds in 2000 to
eight in 2012.
So, throw them a lifeline and be
Author Joe McCormack tackles the challenges of
inattention, interruptions, and impatience that every
professional faces. His proven B.R.I.E.F. approach, which
stands for Background, Relevance, Information, Ending, and
Follow up, helps simplify and clarify complex
communication. BRIEF will help you
summarize lengthy information, tell a short story, harness
the power of infographics and videos, and turn monologue
presentations into controlled
short: BRIEF will help you gain the muscle
you need to eliminate wasteful words and stand out from the
rest. Be better. Be brief.
- Details the B.R.I.E.F. approach to
distilling your message into a brief
- Written by the founder and CEO of
Sheffield Marketing Partners, which specializes in message
and narrative development, who is also a recognized expert
in Narrative Mapping, a technique that helps clients achieve
a clearer and more concise message
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