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How Risky Is It, Really?
David Ropeik
Why Our Fears Don't Always Match the Facts
Mcgraw Hill Professional
February 2010
On Sale: February 8, 2010
288 pages
ISBN: 0071629696
EAN: 9780071629690
Kindle: B003O86EZK
Hardcover / e-Book
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Self-Help
"Clear, balanced, and lively." -- Steven Pinker,
bestselling author of How the Mind Works ARE YOU
AFRAID OF THE "RIGHT" RISKS? Do you worry more
about radiation from nuclear power or from the sun?
Are you more afraid of getting cancer than heart
disease? Are you safer talking on your cell phone or
using a hands-free device when you drive? Do you
think global warming is a serious threat to your health?
GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . .
HOW RISKY IS IT, REALLY? International risk
expert David Ropeik takes an in-depth look at our
perceptions of risk and explains the hidden factors that
make us unnecessarily afraid of relatively small threats and
not afraid enough of some really big ones. This read is a
comprehensive, accessible, and entertaining mixture of
what's been discovered about how and why we fear—too much or
too little. It brings into focus the danger of The
Perception Gap: when our fears don’t match the facts, and we
make choices that create additional risks. This
book will not decide for you what is really risky and what
isn't. That's up to you. HOW RISKY IS IT, REALLY?
will tell you how you make those decisions. Understanding
how we perceive risk is the first step toward making wiser
and healthier choices for ourselves as individuals and for
society as a whole. TEST YOUR OWN "RISK RESPONSE"
IN DOZENS OF SELF-QUIZZES!
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