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Unlock the Power to Think Differently
Portfolio
January 2014
On Sale: January 9, 2014
300 pages ISBN: 1591845882 EAN: 9781591845881 Hardcover
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Non-Fiction
There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford
have in common? They were all inveterate doodlers. These
powerhouse minds knew instinctively that doodling is deep
thinking in disguise—a simple, accessible, and
dynamite tool for innovating and solving even the stickiest
problems. Sunni Brown's mission is to bring the power of the Doodle to
the rest of us. She leads the Revolution defying all those
parents, teachers, and bosses who say Stop doodling! Get
serious! Grow up! She overturns misinformation about
doodling, demystifies visual thinking, and shows us the
power of applying our innate visual literacy. Doodling has led to countless breakthroughs in science,
technology, medicine, architecture, literature, and art. And
as Brown proves in this inspiring, empowering book, it can
help all of us think and do better in whatever fields we pursue. With passion and wit, Brown guides you from the basic Doodle
all the way to the formidable "Infodoodle"—the tight
integration of words, numbers, images, and shapes that craft
and display higher-level thinking. She'll teach you how to doodle any object, concept, or
system imaginable. She'll show you how to shift habitual thinking patterns to
get cognitive breakthroughs. She'll help you transform boring text into displays that can
engage any audience. And she'll give you the courage to take up your pen, pencil,
or whiteboard marker, without shame, judgment, or apology. As Brown writes in the Doodle Revolutionary's Manifesto, "No
longer will the Doodle live in a house of ill repute. No
longer will simple visual language be underestimated,
underused, and misunderstood. Forevermore, we acknowledge
the Doodle as a tool for immersive learning and we wield its
power deliberately and without restriction, in any learning
environment we see fit." Doodlers of the world, unite! The power of the pen awaits you.
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