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The Truth About How Innovative Companies and People Generate Great Ideas
Jossey-Bass
October 2013
On Sale: October 7, 2013
224 pages
ISBN: 1118611144
EAN: 9781118611142
Kindle: B00FVYW2AG
Hardcover / e-Book
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Non-Fiction
How to get past the most common myths about creativity to
design truly innovative strategies We tend to think of
creativity in terms reminiscent of the ancient muses:
divinely-inspired, unpredictable, and bestowed upon a lucky
few. But when our jobs challenge us to be creative on
demand, we must develop novel, useful ideas that will keep
our organizations competitive. The Myths of
Creativity demystifies the processes that drive
innovation. Based on the latest research into how creative
individuals and firms succeed, David Burkus highlights the
mistaken ideas that hold us back and shows us how anyone can
embrace a practical approach, grounded in reality, to
finding the best new ideas, projects, processes, and
programs. - Answers questions such as: What causes
us to be creative in one moment and void in the next? What
makes someone more or less creative than his or her peers?
Where do our flashes of creative insight come from, and how
can we generate more of them?
- Debunks 10 common
myths, including: the Eureka Myth; the Lone Creator Myth;
the Incentive Myth; and The Brainstorming
Myth
- Written by David Burkus, founder of popular
leadership blog LDRLB
For anyone who struggles
with creativity, or who makes excuses for delaying the work
of innovation, The Myths of Creativity will help you
overcome your obstacles to finding new ideas.
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