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Unleashing the Creative Potential Within Us All
Crown Business
October 2013
On Sale: October 15, 2013
304 pages ISBN: 038534936X EAN: 9780385349369 Kindle: B00CGI3DWQ Hardcover / e-Book
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Non-Fiction | Self-Help
IDEO founder and Stanford d.school creator David Kelley
and his brother Tom Kelley, IDEO partner and the author of
the bestselling The Art of Innovation,
have written a powerful and compelling book on
unleashing the creativity that lies within each and every
one of us.
Too often, companies and individuals
assume that creativity and innovation are the domain of the
"creative types." But two of the leading experts in
innovation, design, and creativity on the planet show us
that each and every one of us is creative. In an
incredibly entertaining and inspiring narrative that draws
on countless stories from their work at IDEO, the Stanford
d.school, and with many of the world's top companies, David
and Tom Kelley identify the principles and strategies that
will allow us to tap into our creative potential in our work
lives, and in our personal lives, and allow us to innovate
in terms of how we approach and solve problems. It is
a book that will help each of us be more productive and
successful in our lives and in our careers.
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