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Why Women Are Embracing the New Domesticity
Simon & Schuster
May 2013
On Sale: May 7, 2013
290 pages
ISBN: 145166544X
EAN: 9781451665444
Kindle: B008J2AGNW
Hardcover / e-Book
$26.00
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Non-Fiction
Amid today’s rising anxieties—the economy, the scary state
of the environment, the growing sense that the American
Dream hasn’t turned out to be so dreamy after all—a
groundswell of women (and more than a few men) are choosing
to embrace an unusual rebellion: domesticity. A generation
of smart, highly educated young people are spending their
time knitting, canning jam, baking cupcakes, gardening, and
more (and blogging about it, of course), embracing the
labor-intensive domestic tasks their mothers and
grandmothers eagerly shrugged off. Some are even turning
away from traditional careers and corporate culture for
slower, more home-centric lifestyles that involve “urban
homesteading,” homeschooling their kids, or starting Etsy
businesses. They’re questioning whether regular jobs are
truly fulfilling and whether it’s okay to turn away from the
ambitions of their parents’ generation. How did
this happen? And what does it all mean? What happens to
American culture as a whole when our best and brightest put
home and hearth above other concerns? Does this sudden
fascination with traditional homemaking bode ill for gender
equality? What role have the media and blog culture played
in making domesticity look so darn appealing?
In Homeward Bound, acclaimed journalist Emily
Matchar takes a long, hard look at both the inspiring appeal
and the potential dangers of this trend she calls the New
Domesticity, exploring how it could be reshaping the role of
women in society and what the consequences may be for all of
us. In riveting interviews with all kinds of people from
coast to coast, Matchar examines the motivations of those
who have embraced this movement, from Southern food bloggers
to chicken-keeping “radical homemakers” on the East Coast to
Etsy entrepreneurs in Provo, Utah, to attachment parenting
devotees in Chicago, and many more. This groundbreaking
reporting on the New Domesticity is guaranteed to transform
our notions of women in today’s society and add a new layer
to the ongoing discussion of whether women can—or
should—have it all.
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