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Inside the Hottest Business, Media and Technology Success of our Time
Delacorte
November 2005
336 pages
ISBN: 055380457X
Hardcover
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Non-Fiction
"Here is the story behind one of the most remarkable
Internet
successes of our time. Based on scrupulous research and
extraordinary
access to Google, the book takes you inside the creation
and growth of
a company whose name is a favorite brand and a standard
verb recognized
around the world. Its stock is worth more than General
Motors’ and
Ford’s combined, its staff eats for free in a dining room
that used to
be run by the Grateful Dead’s former chef,
and its
employees traverse the firm’s colorful Silicon Valley
campus on
scooters and inline skates.
THE GOOGLE STORY
is the
definitive account of the populist media company powered by
the world’s
most advanced technology that in a few short years has
revolutionized
access to information about everything for everybody
everywhere.
In
1998, Moscow-born Sergey Brin and Midwest-born Larry Page
dropped out
of graduate school at Stanford University to, in their own
words,
“change the world” through a search engine that would
organize every
bit of information on the Web for free.
While the
company has
done exactly that in more than one hundred languages,
Google’s quest
continues as it seeks to add millions of library books,
television
broadcasts, and more to its searchable database.
Readers will
learn about the amazing business acumen and computer
wizardry that
started the company on its astonishing course; the secret
network of
computers delivering lightning-fast search results; the
unorthodox
approach that has enabled it to challenge Microsoft’s
dominance and
shake up Wall Street. Even as it rides high, Google
wrestles with
difficult choices that will enable it to continue expanding
while
sustaining the guiding vision of its founders’ mantra: DO
NO EVIL."
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