Data, Love Story
How I Gamed Online Dating to Meet My Match
On Sale: January 31, 2013
Hardcover / e-Book
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Self-Help Relationships | Non-Fiction
A lively, thought-provoking memoir about how one woman
"gamed" online dating sites like JDate, OKCupid and eHarmony
- and met her eventual husband.
After yet another online dating disaster, Amy Webb was about
to cancel her JDate membership when an epiphany struck: It
wasn't that her standards were too high, as women are often
told, but that she wasn't evaluating the right data in
suitors' profiles. That night Webb, an award-winning
journalist and digital-strategy expert, made a detailed,
exhaustive list of what she did and didn't want in a mate.
The result: seventy-two requirements ranging from the
expected (smart, funny) to the super-specific (likes
selected musicals: Chess, Les MisÚrables. Not Cats. Must not
Next she turned to her own profile. In order to craft the
most compelling online presentation, she needed to assess
the competition--so she signed on to JDate again, this time
as a man. Using the same gift for data strategy that made
her company the top in its field, she found the key words
that were digital man magnets, analyzed photos, and studied
the timing of women's messages, then adjusted her (female)
profile to make the most of that intel.
Then began the deluge--dozens of men wanted to meet her, men
who actually met her requirements. Among them: her future
husband, now the father of her child.
people date online each year. Most don't find true love.
Thanks to Data, a Love Story, their odds just
got a whole lot better.
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