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Success In Life, Business, And Apple Pies
Westwinds Press
March 2005
191 pages ISBN: 1558689087 Hardcover
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Non-Fiction Biography
When a heart attack claimed Bert Boyle's husband in 1970,
the forty-six-year-old housewife and mother of three found
herself at the helm of Columbia Sportswear, a small and
financially struggling outerwear manufacturer in Portland,
Oregon. With no business experience whatsoever, Boyle was
faced with the challenge running Columbia, which had been
founded in 1937 by her father-a Jewish immigrant who fled
Hitler's Germany to come to America. Though many expected Boyle to fail, she and her son Tim
persevered, and kept the business afloat through very
challenging times. In 1970, Columbia Sportswear boasted
forty employees and $800,000 in annual sales. Under the
leadership of Gert and Tim Boyle, the company now has more
than two thousand employees, annual sales approaching one
billion dollars, and is the leading seller of skiwear in the
United States. And thanks to a creative advertising campaign
that billed her as "one tough mother," Gert Boyle has become
an icon in her industry, and she is the first woman ever
inducted into the International Sporting Goods Hall of Fame. In ONE TOUGH MOTHER, Boyle presents and honest, open, and
often irreverent account of her truly remarkable journey
from a childhood in Nazi Germany to fame and fortune in
America. Boyle offers insights into succeeding in business
and in life, and shares many of the advertisements and
strategies that have made her so recognizable. Her story is
one that will inspire anyone who dreams of turning a small
business into a bigger business, as well as individuals who
find themselves facing circumstances beyond their control.
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