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One Family's Quest to Buy Black in America's Racially Divided Economy
PublicAffairs
February 2012
On Sale: February 14, 2012
320 pages ISBN: 1610390245 EAN: 9781610390248 Kindle: B0078XE0FS Hardcover / e-Book
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Non-Fiction
On January 1, 2009, Maggie and John Anderson, a successful
African American couple raising two daughters in a Chicago
suburb, engaged in a social experiment to reinvest in the
Black community and buy from only Black-owned businesses for
a year. Throughout that time the Andersons combed Chicago in
search of a Black-owned supermarket, dry cleaner, gas
station, pharmacy, and clothing store. Our Black Year is the
story of what they learned. Maggie examines the commercial
exploitation of Black neighborhoods through the lens of her
year supporting Black-owned businesses. She discovers that
Black businesses lag behind businesses of all other racial
and ethnic groups in every measure of success, and argues
that the social crises that disproportionately impact Black
people and underserved Black neighborhoods could be
countered through "conscious consumerism"--supporting
businesses that empower struggling communities. At once a
personal journey and an investigation into the causes of a
persistent economic suffering, this is a hard-hitting call
to action to close a gaping hole in the American
economy--one purchase at a time.--From publisher description.
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