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The Mormon Way Of Doing Business
Jeff Benedict
How Eight Western Boys Reached the Top of Corporate America
Business Plus
March 2008
On Sale: March 12, 2008
256 pages
ISBN: 0446696358
EAN: 9780446696357
Paperback
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Non-Fiction Biography
What do the CEOs of JetBlue Airways, Dell Computers,
Deloitte & Touche, and Madison Square Garden have in
common with the CFO of American Express and the former dean
of the Harvard Business School? As shown in this
one-of-a-kind business book, they are all devout Mormons.
They rarely work Sundays, they come home for dinner, and
they do chores around the house. Yet they compete very
successfully against workaholics who routinely put in
seventy- to eighty-hour weeks.
HOW DO THEY DO IT? In THE MORMON WAY OF DOING BUSINESS, critically
acclaimed author and investigative journalist Jeff Benedict
delves into the lives of eight of America's top executives.
What emerges from these disarmingly frank and informal
profiles is a set of invaluable lessons, values, and ethical
guidelines that can help anyone make it to the top-in both
business and in life. JetBlue founder and CEO David Neeleman reveals why he
frequently stands in as a flight attendant, baggage handler,
and maintenance worker-and how the insights he gains from
these roles contribute to JetBlue's competitive edge. Former
Madison Square Garden CEO Dave Checketts illustrates the
power of persistence with the amazing tale of his years-long
campaign to acquire Radio City Music Hall. Harvard Business
School dean Kim Clark, wearing an apron while cooking
breakfast for his family, demonstrates the importance of not
getting caught up with status, money, and power. And other
distinguished leaders show how Mormon values-from the
prohibition against drinking to tithing to the universal
missionary service for young men-are uniquely conducive to
forming strong careers. Packed with riveting, first-hand accounts of tough
negotiations, recovery from overwhelming disaster, and the
constant struggle to balance the demands of running a large
organization with one's duty to family and faith, THE
MORMON WAY OF DOING BUSINESS will change the way you
think about performance, achievement, and the very nature of
success.
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