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The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
McGraw-Hill
February 2012
On Sale: February 15, 2012
224 pages ISBN: 0071791094 EAN: 9780071791090 Kindle: B007CIF4WC Hardcover / e-Book
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Non-Fiction
Return on Influence is the first book to explore how brands
are identifying and leveraging the world’s most powerful
bloggers, tweeters, and YouTube celebrities to build product
awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant
and college educator Mark W. Schaefer shows you how to use
the latest breakthroughs in social networking and influence
marketing to achieve your goals through: In-depth explanations of the sources of online
influence—and how they can work for or against you
Interviews with more than 50 experts, including tech
blogger Robert Scoble, Influence author Robert Cialdini, and
industry thought leaders such as Mitch Joel, Jay Baer, and
Christopher S. Penn
An insider’s look at the controversial social scoring
company Klout and its process for assigning influence
numbers to everyone
Practical, actionable tips to increase your own personal
power and online influence
More than a dozen original social influence marketing
case studies Even if you already use social media platforms such as
Facebook, LinkedIn, YouTube, Twitter, or blogging to
maintain an online presence, this eye-opening, action-ready
guide shows you how to reach the “superconnectors” who
ignite epidemics through word-of-mouth influence . . . and
become one yourself. This is the future of marketing at your fingertips:
low-cost, high-speed, influence driven, and powerful. Filled
with fascinating case studies, interviews, and insider
advice, this essential guide prepares you for the next wave
of social networking. This is how to win friends and
influence people in the digital age—with a Return on Influence.
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