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How Candidates Invoke Race in U.S. Political Campaigns
Temple University Press
February 2011
On Sale: January 21, 2011
272 pages ISBN: 1439902763 EAN: 9781439902769 Paperback
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Non-Fiction
In the evolving American political culture, whites and
blacks continue to respond very differently to race-based
messages and the candidates who use them. Race Appeal
examines the use and influence such appeals have on voters
in elections for federal office in which one candidate is a
member of a minority group. Charlton McIlwain and Stephen
Caliendo use various analysis methods to examine candidates
who play the race card in political advertisements. They
offer a compelling analysis of the construction of verbal
and visual racial appeals and how the news media covers
campaigns involving candidates of colour. Combining rigorous
analyses with in-depth case studiesoincluding an examination
of race-based appeals in the historic 2008 presidential
electionoRace Appeal is a groundbreaking work that
represents the most extensive and thorough treatment of
race-based appeals in American political campaigns to date.
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