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A Book About Fonts
Gotham Books
September 2011
On Sale: September 1, 2011
356 pages
ISBN: 1592406521
EAN: 9781592406524
Kindle: B00BFOYW4K
Hardcover / e-Book
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Non-Fiction
A hugely entertaining and revealing guide to the history of
type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings,
on movie posters and books, and on just about every product
we buy. But where do fonts come from, and why do we need so
many? Who is responsible for the staid practicality of Times
New Roman, the cool anonymity of Arial, or the irritating
levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their
names until about twenty years ago when the pull-down font
menus on our first computers made us all the gods of type.
Beginning in the early days of Gutenberg and ending with the
most adventurous digital fonts, Simon Garfield explores the
rich history and subtle powers of type. He goes on to
investigate a range of modern mysteries, including how
Helvetica took over the world, what inspires the seeming
ubiquitous use of Trajan on bad movie posters, and exactly
why the all-type cover of Men are from Mars, Women are from
Venus was so effective. It also examines why the "T" in the
Beatles logo is longer than the other letters and how Gotham
helped Barack Obama into the White House. A must-have book
for the design conscious, Just My Type's cheeky irreverence
will also charm everyone who loved Eats, Shoots & Leaves and
Schott's Original Miscellany.
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