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How Gen Y Employees Can Save You Money and Grow Your Business
Wiley
November 2009
On Sale: November 16, 2009
240 pages ISBN: 0470505567 EAN: 9780470505564 Hardcover
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Non-Fiction
n today's economy, maximizing the performance of every
employee is critical to business survival and growth. Gen
Y—sometimes called Millennials—provides an enticing
opportunity for employers to increase their short-term
profitability and create a long-term competitive advantage.
Almost 80 million strong, Gen Y is the fastest growing
segment in the US workforce—and now comprises the entire 18
to 32 demographic. Along with their ever-present cell phone
and occasional backpack, Gen Y brings tremendous potential
and timely skills to the workplace (just ask, they’ll tell
you). However, Gen Y can be notoriously difficult to
attract, retain, motivate, and develop. Gen Y's new approach
to work makes them a growing challenge or strategic
opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy,
presents a step-by-step methodology for best employing Gen Y
without investing a lot of time or money. A member of Gen Y
himself he delivers an insider's view of his generation as
well as more than fifty cost-effective, ready-to-use
strategies that deliver immediate measurable results. Dorsey
collected these creative strategies from the frontlines of
business during his work with executives, managers, and
entrepreneurs in businesses large and small around the
world. He shows you exactly how to attract the best Gen Y
employees, quickly develop their workplace skills, and then
unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and
develop Gen Y employees without paying them more money (or
meeting their Mom)
Includes a behind-the-scenes view of Gen Y from someone
in Gen Y (including why they text message without vowels)
Explains the primary workplace differences between the
four generations and how to leverage their strengths
Features funny, outrageous, and candid stories that
expose the generation gap in the office (Is that a tattoo?)
Helps you view the Gen Y employee life cycle and key
business operations in a new way—one you can use to your
business and career advantage Companies that wisely choose to embrace Gen Y today will be
well positioned to navigate the global economy tomorrow. Not
only will these companies benefit from the talents and
ambitions of Gen Y—they’ll also benefit from Gen Y's
increasing economic influence as well as their massive
social networks. Based on Dorsey's work with business
leaders at companies around the world, as a keynote speaker,
consultant, and generational expert, Y-Size Your Business
presents precisely the solutions you need to make the most
of an increasingly important generation that is ready to
make an impact from their first day at work (and then blog
about it!).
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