Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we loveóand how to keep love alive.
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In Why We Love, renowned anthropologist Helen Fisher offers
a new map of the phenomenon of loveófrom its origins in the
brain to the thrilling havoc it creates in our bodies and
behavior. Working with a team of scientists to scan the
brains of people who had just fallen madly in love, Fisher
proved what psychologists had until recently only
suspected: when you fall in love, specific areas of the
brain "light up" with increased blood flow. This sweeping
new book uses this data to argue that romantic passion is
hardwired into our brains by millions of years of
evolution. It is not an emotion; it is a drive as powerful
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