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The Surprising Truth About What Motivates Us
Riverhead Books
April 2011
On Sale: April 5, 2011
272 pages ISBN: 1594484805 EAN: 9781594484803 Paperback
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Non-Fiction
The New York Times bestseller that gives readers a paradigm-
shattering new way to think about motivation. Most people believe that the best way to motivate is with
rewards like money-the carrot-and-stick approach. That's a
mistake, says Daniel H. Pink in Drive. In this provocative
and persuasive new book, he asserts that the secret to high
performance and satisfaction-at work, at school, and at
home-is the deeply human need to direct our own lives, to
learn and create new things, and to do better by ourselves
and our world. Drawing on four decades of scientific research on human
motivation, Pink exposes the mismatch between what science
knows and what business does-and how that affects every
aspect of life. He examines the three elements of true
motivation- autonomy, mastery, and purpose-and offers smart
and surprising techniques for putting these into action in a
unique book that will change how we think and transform how
we live.
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