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Master Apprentice
Simon & Schuster
October 2008
On Sale: October 3, 2008
320 pages ISBN: 1416546545 EAN: 9781416546542 Paperback
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Non-Fiction
On the hugely successful hit reality TV show The Apprentice,
Donald Trump tells his contenders that location and pricing
are supremely significant. But in his own life, there have
been other maxims: Do whatever it takes to win. Don't spare
the chutzpah. Always use the superlative. Make everything
into an advertisement for yourself. Whatever happens, always
claim victory. Following these personal commandments, he has
turned bragging, self-inflation, and showing off into
competitive advantages that have brought him national and
international renown. In Donald Trump: Master Apprentice, best-selling author
Gwenda Blair recounts a true-life history with more twists
and turns than any television producer could possibly
imagine. Towering skyscrapers and glittering casinos, a
luxury airline and a football-field-size yacht, steamy
affairs and bitter lawsuits, near bankruptcy and stormy
feuds -- all this and more are part of the life of Trump. An adaptation and update of her definitive biography, The
Trumps, this new book provides fresh material on Donald
Trump's brushes with bankruptcy, mammoth construction
projects, and ever-expanding place in American life. Drawing
on recent interviews with the celebrated real estate
magnate, his associates, his rivals, and contestants from
his television show, Blair offers new insight into the man
who seems to have it all. For the first time, we also get a
glimpse of the person who will ultimately decide the fate of
the Trump brand: Donald Trump, Jr., the real-life apprentice
who hopes to put his own imprint on his father's empire.
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