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How to Protect and Restore Your Reputation on the Untamed Social Frontier
AMACOM
June 2010
On Sale: June 2, 2010
274 pages
ISBN: 0814415091
EAN: 9780814415092
Hardcover
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Non-Fiction
The Internet is a new Wild West: a free-for-all of abundant
opportunities and serious dangers where familiar rules don’t
apply. There is no law enforcement to stop anonymous cowards
from defaming your character, few social conventions to
prevent it, and no mechanism to get lies and smears removed
from the Web. One disgruntled employee, unhinged customer,
jealous competitor, or bitter ex can trash your reputation
in just a few keystrokes—leaving you to clean up the
damage. These online attacks have real repercussions.
Every day, people search for your name on the Internet, and
all too often trust the “Google Truth”—the collection of
search results selected by a computer for their popularity
rather than their veracity—to decide whether to do business
with you, or even just associate with you. The result?
Gossip, lies, and embarrassing accusations are anonymously
lobbed into cyberspace. Google makes these smears permanent
and spreads them around the world. Real reputations and
businesses are destroyed. Fortunately, you can protect and
restore your hard-won reputation by following the simple
steps outlined in Wild West 2.0. This groundbreaking
book explains why you are vulnerable to attack, and supplies
proven strategies for building a storm-proof reputation. The
book: • Draws intriguing parallels between the
Internet’s culture of expansion, speculation, and
lawlessness and the gold rush mentality of the Old West
frontier. • Uncovers hair-raising stories of attacks
made under a cloak of anonymity. • Reveals new
threats, including websites that broadcast your phone
number, political contributions, family history, and more.
• Provides tips for locating every reference to you
or your business in blogs, forums, and social networking
sites. • Supplies a plan to defend yourself now by
preemptively creating layers of truthful online content.
• Shares the professional secrets of reputation
repair, ranging from quick fixes for minor problems to
massive rebuilding after calculated attacks. You may
resist the idea—you may even detest the idea—but the reality
is that your online image controls your success in “real
world” business and personal life. Your online reputation is
much more powerful and precarious than you ever imagined.
Take control of it with Wild West 2.0.
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