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China Key Success Factors
Warren Liu
Trombly International
October 2010
On Sale: October 1, 2010
294 pages
ISBN: 0615373062
EAN: 9780615373065
Hardcover
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Non-Fiction
What do you need to
succeed as a business in booming China? Since China started
to open its doors in 1979 for foreign investments many
companies, large and small, have entered the world's fastest
growing economy. Some had success, some failed, others just
did not do as well as their competitors. In his
groundbreaking book, Warren Liu analyses very precisely
eight industries and identifies what factors were key to
their success in China. His book, praised by leading China
business experts, identifies the changes in demographics,
its natural resources, government and culture in a highly
structured way. Warren Liu takes the chaotic process of
getting access to the country, finding local partners,
customers and resources and distills it into eleven key
success factors. In a thorough analysis of China's economic
past, he draws lessons for the future: what does it take to
be successful as a business in China? The book analyzes the
China track records of many major global players, including
GE, IBM, Unilever, Procter&Gamble, KFC, McDonalds, Coca-Cola
and many others who entered the China business battlefields. Key Success Factors covers the automobile industry, home
appliances, PC industry. mobile phone industry, carbonated
beverages, household and personal care, hypermarket and fast
food. In an earlier best-seller, Warren Liu described "KFC
in China, a recipe for success". Warren Liu has translated
his extensive business experience in China and a passion for
teaching into lecturing at select MBA programs within
Greater China. His expertise includes best practices and
pitfalls for Western companies entering or conducting
business in China, China's business, cultural, social,
historic and political context, China's economic reform and
its domestic, regional and global impact, and the contrasts
between Chinese and Western values and business practices.
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