Purchase

Amazon

Barnes & Noble

Powell's Books

Books-A-Million

Indie BookShop

Ripped Bodice

Add to Wish List

Also by Warren Liu:

China Key Success Factors, October 2010
Hardcover
KFC In China, October 2008
Paperback

KFC In China
Warren Liu

Secret Recipe For Success

Wiley
October 2008
On Sale: September 26, 2008
200 pages
ISBN: 0470823844
EAN: 9780470823842
Paperback
Add to Wish List

Non-Fiction

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Comments

No comments posted.

Registered users may leave comments.
Log in or register now!