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Also by Guy Kawasaki:

The Art of Social Media, December 2014
Hardcover / e-Book
The Art Of Social Media, December 2014
Hardcover / e-Book
Enchantment, March 2011
Hardcover

Enchantment
Guy Kawasaki

The Art of Changing Hearts, Minds, and Actions

Portfolio
March 2011
On Sale: March 8, 2011
176 pages
ISBN: 1591843790
EAN: 9781591843795
Hardcover
Add to Wish List

Self-Help | Non-Fiction

The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.

Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.

Kawasaki's advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees...and Your Boss
• How to Resist Enchantment

Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.

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