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Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
William Morrow
January 2011
On Sale: January 4, 2011
320 pages
ISBN: 0061734616
EAN: 9780061734618
Hardcover
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Non-Fiction
Practically Radical is a manifesto for change and a manual
for making it happen—in an era when change is the name of
the game. Businesspeople everywhere are engaging in a dramatic
"rethink" of how they lead, work, and get results. In an age
of fierce competition and stubborn recession, the status quo
just doesn't cut it. But how do you break new ground when
there is so much pressure to do things the same way as
everyone else? Using his years of experience and thought
leadership in the business world, the cofounder and founding
editor of one of the world's most admired business
magazines, Fast Company, offers radical ideas and practical
advice to help you fix what's wrong with your organization,
launch new initiatives with the best chance to succeed, and
rethink the logic of leadership itself. Practically Radical goes deep inside twenty-five for-profit
companies and nonprofit organizations to find out how
they've made remarkable strides in tough circumstances. They
include IBM, Zappos, Swatch, the Girl Scouts, Interpol,
big-city hospitals, fast-growing banks, and high-flying
airlines. These organizations have answered the
make-or-break questions facing leaders in every field: * Do you see opportunities the competition doesn't see?
The most successful organizations embrace one-of-a-kind
ideas in a world filled with me-too thinking.
* Do you have new ideas about where to look for new
ideas? Practices that are routine in one field can be
revolutionary when they migrate to another field.
* Are you the most of anything? Companies used to be
comfortable in the middle of the road. Today, the middle of
the road is the road to ruin.
* Are you getting the best contributions from the most
people? It may be lonely at the top, but change is not a
game best played by loners.
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