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How to Dump Your Boss, Build a Business and Not Go Broke
John Wiley and Sons
December 2010
On Sale: December 7, 2010
250 pages
ISBN: 0470643862
EAN: 9780470643860
Hardcover
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Non-Fiction
A lot of business books hold your hand, make you feel good,
and are set to convince you that your passion and "unique"
business idea are enough to plow through your competition,
garner new leads, and make millions just because you can
write a business plan that says so. This is not that kind of book. A twenty-something hustler, rainmaker, and bootstrapper who
has survived and thrived despite never having held the
proverbial "real" job, Scott Gerber is the ultimate
"Generation Y-er." He's a self-taught serial entrepreneur
who built several successful businesses without storied
business connections, a business school background,
executive training—or investment dollars. And in Never Get a
"Real" Job, he shows you how he succeeded so you can
overcome today's chronic conditions of mass unemployment,
underemployment, and dead-end 9-to-5s. Gerber gives you the no-bull reality on turning your
business idea into a viable enterprise capable ofgenerating
real income now—based on his hard-knocks lessons learned in
the entrepreneurial trenches. From the perils of doing too
much too fast, to bogging down a promising start-up with
infrastructure long before it's needed, Gerber has
experienced firsthand how you can sabotage your own
business. Never Get a "Real" Job will help you avoid the
costly mistakes that can take down your enterprise at any
time, helping you to get off the ground, establish your
business, and keep it successfully up and running. But Gerber isn't just giving you a collection of war
stories. He gives you insights from a fellow young
entrepreneur on how to start from absolutely
nothing—building a viable business model from the ground up.
Along with straight-shooting advice on creating contacts and
cultivating clients, he offers practical, affordable,
step-by-step instructions on how to constantly analyze,
refine, and target your business offerings—while minimizing
wasted time and keeping you on track. With vast resources like online tools, Web sites,
checklists, and hard coaching, as well as thousands of
dollars worth of connections to free and discounted small
business services, Never Get a "Real" Job takes you off the
unrewarding resume and cover letter cycle, while putting you
on the road toward becoming a self-sufficient business
owner, and creating a life that gives you a real shot at the
success you deserve.
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